Creative Content Manager
Michigan Association of School Boards
Lansing, Michigan | Full-Time | Hybrid
Salary: $65,000–$75,000
Turn meaningful work into stories people remember.
The Michigan Association of School Boards is seeking a creative strategist and hands-on storyteller to shape how school board members, education leaders and communities experience our organization.
As MASB’s Creative Content Manager, you will develop campaigns and create compelling visual, written, photographic, video and multimedia content that advances our mission and demonstrates the value of our work.
This is an opportunity to take ownership of high-impact creative initiatives, strengthen an established brand and help a collaborative nonprofit support public education across Michigan.
Why Join MASB?
- Purposeful work: Tell stories that highlight the people, programs and ideas strengthening Michigan’s public schools.
- Creative ownership: Help shape campaigns, content strategy, social media and MASB’s visual identity.
- Varied projects: Work across publications, graphics, presentations, photography, video, digital content and organizational campaigns.
- Supportive culture: Join a team of more than 30 professionals who value collaboration, trust and work-life balance.
- Flexible hybrid schedule: Work approximately half the week in our Lansing office and half remotely. Some Michigan travel and occasional evening or weekend work are required.
What You’ll Do
- Develop creative strategies, concepts and campaigns aligned with MASB’s mission and organizational goals.
- Turn objectives into creative briefs, scripts, storyboards, content plans and finished content.
- Create and oversee written, visual, photographic, video and multimedia storytelling.
- Lead MASB’s social media strategy, publishing, audience engagement and platform growth.
- Manage creative projects from concept through completion, including timelines, budgets, stakeholders, vendors and quality review.
- Strengthen MASB’s brand and maintain consistent, high-quality creative assets.
- Use performance data, feedback and best practices to improve content and audience engagement.
What You’ll Bring
Qualifications
- Bachelor’s degree in communications, marketing, graphic design, media production, public relations, journalism or a related field.
- 3+ years of experience in creative content development, communications, marketing, design, media production or a related field.
Required Competencies
- Strong storytelling, writing and visual communication skills.
- Experience developing campaigns and multimedia projects from concept through completion.
- Proficiency with Adobe Creative Suite or comparable tools, plus experience with photography, video, social media and digital content.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Strategic thinking and creative problem-solving skills, including the ability to translate complex information into engaging content.
- A collaborative approach and the ability to provide creative direction, receive feedback and build productive relationships.
Preferred Competencies
Experience in an association, nonprofit, education or public-sector environment; knowledge of Michigan public education; or experience with vendors, social media advertising, audience development, content management systems or digital publishing platforms.
Compensation and Benefits
MASB offers a comprehensive benefits package, including:
- Salary of $65,000–$75,000, commensurate with experience
- Full family medical, dental and vision insurance
- Life and long-term disability insurance
- Employer contributions to a 401(k) plan
- Generous vacation, sick, personal and holiday time
- A flexible hybrid work environment
Ready to Make Your Mark?
If you are a strategic and artistic content creator who wants to produce meaningful work, lead creative initiatives and help a mission-driven organization connect with audiences across Michigan, we encourage you to apply.
Submit your resume and cover letter to HR at MASB.ORG.
Applications will be reviewed as qualified candidates are received, and the position will remain open until filled. Candidates are encouraged to apply promptly.
MASB is committed to improving diversity, equity and inclusion in our workplace and seeks to attract, recruit and retain people from diverse backgrounds. MASB is an equal opportunity employer.
MASB is Your Association
The Michigan Association of School Boards is a voluntary, nonprofit association of local and intermediate boards of education located throughout the state of Michigan. Our membership is comprised of 600+ boards of education, representing nearly all public school districts in the state.
MASB was officially organized in 1949 to advance the quality of public education in our state, promote high standards in providing educational programs, help school board members keep informed about education issues, represent the interests of boards of education, and promote public understanding about school boards and citizen involvement in our schools. The Association's first statewide conference was held in the fall of 1948, prior to MASB's legal incorporation on April 19, 1949.
The history of the Association predates its formal organization. MASB traces its roots to a 1940 meeting in Allendale, when a small group of school board members from Kent, Ottawa and Muskegon counties joined together to begin sharing information among school districts. In 1945, the group became the State Rural School Boards Association. By 1947, school boards from 29 counties were participating and the name was changed to Michigan Rural School Boards Association. With the addition of still more boards from across the state, especially from urban areas, the association membership voted in February 1949 to become the Michigan Association of School Boards.
Today, MASB is recognized as a major voice influencing education issues at the state level. Through its federation with the National School Boards Association, MASB and its members also have an impact at the national level.
Mission
The mission of the Michigan Association of School Boards is to provide high-quality educational leadership services for all Michigan boards of education, and to advocate for an equitable and exceptional public education for all students.
Vision
A well-governed, effective public school for every Michigan student.
MASB's Brand
MASB had identified five characteristics by which it would like to be defined. These characteristics represent what we want to be as an association and what we seek to deliver to our members.
Value and Quality—Our priority will be delivering outstanding, quality service driven by the needs of our members that is of high value to all Michigan boards of education.
Influential Leadership—We will demonstrate influential leadership through unrelenting advocacy for our cause, perceived clout among education, legislative, government and community leaders, and achieved results of our public policy initiatives.
Trust-Based Relationships—The quality of our relationships with our colleagues at MASB, with our members and with others who have a stake in the future of Michigan's education system will be based on trust and supported by ongoing, open communication.
Visionary Thinking—Awareness of the larger, evolving context in which we work will be at the forefront of continual assessment and planning, ensuring that MASB strategies and actions are progressive and that we anticipate the long-term implications of our work.
Agile Operations—Our systems, processes and procedures will be designed for adaptability and flexibility, enabling timely, effective action that meets the evolving needs of our constituents and facilitates accomplishment of our vision and goals.
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